As already mentioned in the opening bars of this guide, you can go viral on Instagram using both some zero-cost and paid strategies, using the sponsorship tools offered by the famous photographic social network.
In the first case, by creating quality content and using all the Instagram tools in the best possible way, you can achieve popularity within the social network at no cost; although, of course, it will take a good amount of time, effort and perseverance to achieve noteworthy results.
If, on the other hand, you want to drastically reduce the time to expand your audience, you can resort to the activation of ad units to promote, for a fee, your profile or individual content on it.
The choice of the solution to be applied is up to you, since both ways are valid: therefore, in the next chapters of this guide, I will provide you with several tips on how to go viral on instagram for free and how to do it payment.
Go viral on Instagram for free
Having made the necessary premises, the time has come to enter the practical part of the tutorial. Here, then, are some of the best strategies that - in my humble opinion - you can put into practice to increase the popularity of the content you post on Instagram.
These are, in general, advice concerning the creating quality content and the need to get to know all the tools of Instagram in order to reach the audience interested in your content. For more information on this, read on.
Create quality content
If you want the content you post on Instagram reach virality, you must first create a real one editorial strategy relating to the constant publication of high quality content.
You must, in fact, aim for the quality rather than quantity, so that the contents you publish stand out visually within the photographic social network; to do this, you will need to make an economic investment to be used in the purchase of hardware e software capable of producing higher quality photos and videos.
In fact, the minimum expense you have to put into account is that of one smartphone with a high-end camera, to be associated with apps for manual control of shooting parameters (for example Camera FV-5 for Android or Halide for iOS); moreover, if you have more economic possibilities, you can also consider purchasing a professional camera and / or a GoPro for videos.
Plus, they might come in handy applications for photo retouching, as Snapseed for Android and iOS, VSCO for Android and iOS, or Photoshop o GIMP for computer. If, on the other hand, you need to edit videos, I suggest you use programs like Adobe Premiere Pro for Windows and macOS or Final Cut Pro for macOS. Or, again, you can use apps to edit videos such as Inshot per Android e iOS o iMovie per iPhone.
Finally, for the creation of the stories, I suggest you use apps for the realization of the same in a more advanced way, such as Insta Story for Android and Made for iOS that provide a series of ready-to-use filters and themes.
Get inspired by trends
An important piece of advice I want to give you, to help you go viral on Instagram I say draw inspiration from the most popular content on the social network, so you always have the right inspiration for the creation of your content
Through the section Explore of Instagram, which is accessible through the smartphone app and from PC (by connecting to the official website or using its application for Windows 10), you can easily always have an eye on those who are post, photo and video most appreciated by users.
Therefore, after logging into your account, press the icon magnifying glass located below, if you are using the Instagram smartphone app. From Web or from Windows 10instead, click the icon compass located in the upper right corner: in this way, you will be able to see all those who are the post, stories and reels that have ended up in Instagram trends, thanks to their popularity.
Once you have identified the content in line with your editorial strategy, you can draw inspiration from it, to create content on your profile. Obviously you do not have to copy the formats of others, but you must be inspired by the latter for the creation of new and original content.
Invite users to interact
To go viral it is not enough to limit yourself to publishing multimedia content, but it is also necessary to create your own community with which to develop a virtual relationship.
To succeed in this intent, it is essential to know how to best use the Instagram tools that help build loyalty among your audience, inviting them to interact.
When you publish your posts on Instagram, you must in fact remind your followers which are the tools through which they can interact with them, in order to support your work: the likes (the icon of the little heart) indicate an appreciation; comments (the comic) are used to develop a relationship with the public, while the rescues (the icon of the bookmark) and shares (the icon of theairplane) are used to increase the dissemination of content.
Obviously, you must not expect interaction in exchange for nothing: you must be the one to set a good example and interact first with the contents of others, in order to be reciprocated.
With regard to storiesInstead, the tools that Instagram makes available to stimulate interaction between users are quizzes, surveys, live broadcasts and the possibility of asking and / or receiving questions. Frequently using these tools is the right way to develop a relationship with your community, in order to have a return in terms of popularity.
To easily reach users interested in your content, you must also use hashtag. They are, in fact, "labels" that are used to categorize content and to help people find those that correspond to their interests.
Instagram allows you to enter up to 30 hashtags in the caption of the published posts: however it is important that these are chosen wisely and that their use is aware. The hashtag, in fact, they must be relevant with the multimedia content, otherwise they could be removed and your Instagram profile could be subject to penalties.
to help you choose the right hashtags I suggest you use online services, such as Top Hashtag and All-Hashtag, or apps like HashTags for Instagram for Android and Top Tags for iOS that you need, precisely to identify the hashtag most popular related keywords.
Share content on other social networks
To increase the popularity of the content you publish and reach a greater audience, I suggest you share it on other social networks, acting through Instagram.
The popular photographic social network allows, in fact, to connect a Facebook page . to Instagram, following the switch to a business account.
To switch to a corporate account, go to the section Settings> Accounts> Switch a corporate account of the Instagram app. Once this is done, at the end of the configuration, move to ON the lever relating to the publication of post and stories of Instagram also on the page Facebook you just connected.
Besides Facebook, you can also connect Twitter e Tumblr to Instagram: to do this through the Instagram app for smartphones, go to the section Settings> Accounts> Sharing to other apps, log in to these social networks and, consequently, activate the simultaneous publication of the contents also on the other profiles connected by you.
Go viral on paid Instagram
Do you want to achieve popularity on Instagram in the shortest time possible? If the answer is yes, I can only advise you to make use of the social network tools that allow paid sponsorship of content.
This possibility is reserved for corporate Instagram accounts and can be used directly via the button Promote present in the app of the photographic social network, which allows you to promote both i post that the stories published, so that they are seen by a greater number of users.
If you intend to evaluate this possibility, the cost of which for activation depends on your budget, I suggest you deepen the subject by reading my tutorial on how to sponsor on Instagram.How to go viral on Instagram