Switch to a corporate Instagram profile
Before we delve into the heart of the tutorial and actually see how to advertise a product on Instagram, I advise you to switch to a company profile (if you still have a personal account). Having a company profile on Instagram allows, in fact, to access statistics regarding your account, sponsor the contents created and take advantage of other functions that could be useful for advertising products on the well-known photographic social network.
To switch to a corporate Instagram profile, log in to Instagram from its Android or iOS app and, after going to your Profile, fai tap sul pulsating (≡) situato in alto a destra e seleciona la voce Settings give the menu check if you press.
In the screen that opened, select the items Account> Switch to a professional account, choose the type of account you want to switch to (Creator o Company), tap the button NEXT o Continue and eventually select one of the category in profile among those available.
Then choose one Facebook page . to connect to the Instagram profile: if you don't have one yet, create it immediately by tapping on the wording Create a new Facebook Page and follow the instructions you see on the screen to complete this operation as well. Then double-check your contact information and finally press the buttons NEXT, OK e end.
If any of the steps are not clear to you and you want more information on how to switch to a business profile on Instagram, read the in-depth article I just linked to.
Contact the companies to collaborate with
Unless he's planning to advertise your product, you have to contact companies to collaborate with on Instagram: by doing so, you will be able to reach commercial agreements to advertise products and / or services in the posts and stories created on your profile.
How can you contact companies and brands potentially interested in commercial collaborations? An idea could be to do a search directly on Instagram: write the name of a brand or company you plan to collaborate with in the search bar located at the top, follow his profile and then send him a direct message clearly indicating what your intentions are.
Another idea could be to send a message to the email address of the company you want to work with. Go to the website and look for the email address dedicated to commercial collaborations: it should be on the page dedicated to contact methods, which can usually be reached by clicking on the links at the top or bottom of the page (eg. Contacts, Contact us, Contacts, Contact Us, Etc.).
When writing the message relating to the commercial proposal to be submitted to the company of your interest, remember to provide the following data: name, last name, Instagram account, number of current followers, contact details, etc.
While it may not be easy at first to find companies willing to partner with you, especially if you have very few followers, I am sure that sooner or later you will succeed. In this regard, my tips on how to be successful on Instagram could help you increase your popularity and, therefore, the attractiveness of your profile in the eyes of companies.
If you are interested in this, I encourage you to further explore the topic by reading the guide in which I explain in greater detail how to collaborate on Instagram: there you will find other information that will certainly be useful to you to succeed in your intent.
Create the content with which to advertise a product
Once you have agreed with a company, you will have to create the content with which to advertise a product (or possibly a service) offered by the latter. You can do this basically in two ways: via a post to be published in your profile feed or via the Stories of Instagram.
To create a post through which to advertise a product, log into your Instagram account via the official app for Android or iOS, tap the button capacitor positive (+) lead placed in the center (below) and select the photo concerning the product you want to promote, by tapping on its preview.
Then press on the item NEXT located at the top right and, if necessary, make changes to the shot using one of the filters on Instagram or the function Modification, which allows you to act on the main shooting parameters. Then press again on the item NEXT located at the top right.
At this point, you have to insert hashtags that describe the content of the post: to do this, you just need to place the symbol before it # the words and phrases you want to use for that purpose. As I have already explained to you in another guide, I recommend that you use hashtags that are relevant (as well as popular), so as to increase the visibility of the post. Furthermore, if the post is the result of a commercial collaboration, it would be correct for you to inform users using hashtags such as #ad, #sp o #sponsored perhaps followed by the mention of the official profile of the brand you have collaborated with.
Once this is done, click on the item Share post at the top and wait for the post to be published on your profile. If you have any doubts about how to create posts on Instagram, please read the guide I dedicated to the topic.
If you deem it necessary, you can also sponsor the post to give it greater visibility. To do this, you simply have to press the button Highlight placed under it and define the various details of the sponsorship (budget, target audience, payment method, etc.) following the instructions displayed on the screen. .
You want to promote a product on Instagram through Stories? Excellent choice, given that this type of content is highly appreciated by users of the well-known photographic social network. To proceed, log into your Instagram account via the official app for Android or iOS, tap thelittle man located at the bottom right and tap on the symbol capacitor positive (+) lead which is on your profile photo (top left).
In the screen that opens, tap on thumbnail of the last photo taken placed on the right (on Android) or at the bottom left (on iOS) and select the photo you want to publish by touching its miniature. If you want to create content at the moment, instead, select the shooting / recording mode you prefer (eg. Normal, Boomerang, etc.) and tap on thecentral ring located at the bottom to realize the content.
Then, if you wish, customize the Story by adding stickers, writings and other elements to it. If you don't know how to do it, tap on the buttons located at the top right and that's it: the icon of smiling face with the two stars allows you to add filters; the symbol ofsmiling sticker allows you to add stickers with hashtags (eg. #ad, #sp if it is a content sponsored by a company), tags, etc .; the icon of pen allows you to draw on the Stories and the symbol Aa allows you to insert writings in them.
As soon as you are satisfied with the result, tap the button The tua storia to post the content in your Instagram Story and that's it. If you want more information on how to make Stories on Instagram and how to add content to Stories on Instagram, consult the insights I linked to you: they will certainly come in handy.
If necessary, you can also sponsor the created Story, in order to give it greater visibility. How can you do it? Open the Story, press the button Other… located at the bottom right and, in the menu that opens, presses on the item Highlight. Then follow the instructions that appear on the screen to promote the Story by defining the various details regarding the promotion (budget, target audience, payment method, etc.) and that's it. .How to advertise a product on Instagram